BODY & SOUL FITNESS
Body & Soul Fitness Website Redesign
Brief
Redesign Body & Soul’s personal training
sign-up process on desktop
About
Body & Soul Fitness is a boutique gym that specializes in personal training programs. They recently started to offer virtual programs as part of their efforts to keep business going.
Summary
An 8 week solo project where I was responsible for :
Conducting qualitative and quantitative research
Interpreting data gathered from research with insights
Defining a problem space in order to design solutions
Create and design solutions backed by data and informed by insights
For more details on the process :
Insights
Key points revealed during the discovery phase. These points were addressed in the redesign of the website.
Design Strategy
Based off of the research, this persona was crafted for the website redesign in order to generate empathy for the user.
I completed a heuristic analysis of the website to take inventory of surface level design changes that would improve the user experience. The focus was on the path a user would take to search for program information and sign-up.
Wireframes
With these wireframes, I focused on the path a user may take to find information about programs/memberships and how they might go about signing-up with the least amount of cognitive friction. I kept in mind the key user needs mentioned in the design strategy.
Persona for wireframe context
Stephanie, a busy customer service manager, feels that it's finally time to find an online personal trainer.
She navigates Body & Soul Fitness' website to see if their programs suit her fitness needs. She is open to a one month commitment at first to see if she can make fitness a part of her new routine.
Website Redesign
The redesign of this website was concentrated on the sign-up flow,
addressing users needs, and goals by referring back to the insights to ensure this happens.
